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Supercut has completely replaced Loom for me. It's so clean.

Choose Supercut if Atlassian Loom pricing changes are driving up your bill, your videos need to look professional, you want the AI features on every plan, or your team works with agents. Keep Loom if your team mostly sends quick internal clips, lives inside Atlassian tools, and the pricing still works for you.
Atlassian bought Loom in 2023, and the roadmap has followed the suite ever since: Jira and Confluence integration, accounts merged into Atlassian identity, support through Atlassian org URLs. The complaints that follow are the same four, almost every time.
At the Atlassian migration, the free Creator Lite tier was discontinued and its seats were automatically upgraded to paid Creator seats, with a deactivation deadline instead of an opt-in. Loom now charges for workspace members who only view private videos.
Frozen recordings, failed uploads, videos stuck at uploading, audio drifting out of sync. A recording that has to be rerecorded defeats the point of a tool that exists to save you time.
The move to Atlassian identity meant forced account merges and SSO reconfiguration. Some people were locked out during the migration; others simply found signing in and recording more complicated than it used to be.
Summaries, chapters, filler word removal and transcript-based editing sit in the Business + AI tier, so the features people actually want come with another price jump. Free accounts also cap how many videos you can keep, so older recordings get deleted to make room.
Viewers are free and unlimited on every plan: view-only users cannot trigger a paid seat upgrade, and watching, commenting and replying stay free, inside your team and outside it. Paid seats are limited to the people who record and publish, so there are no seat tiers to manage and no spikes to explain to finance.
Supercut is a native app on macOS and Windows, which makes the whole recording experience faster and more reliable. Recording starts the moment you press the shortcut, and when you stop, the video is ready to be shared.
Summaries, chapters, auto-edit and the AI assistant are available on every tier, not behind a separate AI plan. The people watching get the same layer without a paid seat: anyone with the link can read along, skim the chapters, and ask the AI assistant questions about the video. The point of all of it is the same, get the idea out and move the work forward.
Supercut records the screen and camera separately by default, so you choose how they are laid out after you have stopped: Bubble, Cutout, Split, camera only or screen only, changeable at any point with no retake. Prefer the camera burned in? Switch it on and drag the bubble where you like while you record.
You can customize your supercuts further: add your logo and colors, which Loom also offers on its first paid plan, and change the fonts, which it does not. Everything is set once for the whole team and applied to every share page, so what you send looks like it came from your company rather than from a tool.
Supercut ships an MCP server and can integrate with your stack, agentically. Loom integrates with the Atlassian ecosystem. That is the difference between a recorder that connects to the tools you picked and one built to integrate with the suite that bought it.
Supercut is built around moving work forward, and the MCP is what turns a recording into the start of the work instead of the end of a task. Record a bug and your agent opens the Linear ticket. Walk through a process and it writes the SOP in Notion. See the agent recipes for the workflows teams run today.
Loom is still the best option if the free seat is enough for you right now: you only record a few videos, and those videos do not need to look polished or kick off agentic work of any kind.
The same goes if your team operates in Atlassian's ecosystem and your videos do not need to look polished. Looking good when you show your work is best practice, but it is not a must for every team.
You can import individual Loom videos, or entire Loom folders. Paste the link and every video in it lands in Supercut, titles included.
Moving a whole team? The switch guide covers pitching it internally, the security paperwork, and a three-step plan to make the switch smooth.